Visual storytelling is a process. True design takes effort and time to uncover the little details that sets you apart from the pack. My design approach is a holistic one, taking into account the whole, not just the part.
For the past 7 years, I’ve had the honor to work on many projects. My design experience includes large, collaborative projects for New York City to helping small businesses and non-profits develop impactful branding + identity solutions to be used in both digital and physical spaces.
Whether large or small, I begin every project the same: learning your vision. I'll provide you the tools to create a consistent brand identity across all platforms. You'll walk away with not only a logo, website, etc., but will gain education around your brand's color scheme and typeface to ensure cohesion across all marketing channels.
We Mean Business
As a designer-in-residence for Brooklyn, NY non-profit, Arts East New York, I had the chance to collaborate with AIGA/NY and City of New York on a 70ft banner that told the story of East NY. The goal of the project was to highlight the businesses of this industrial corridor, some of which were over 100 years old. This was apart of the “We Mean Business” city initiative. This piece is still on view.
Can you design my business cards?
First impressions are everything. Part of my job as a designer is to make it easy for my clients to promote their organization confidently. For this Bay Area non-profit, I was able to design a business card that stands out. Additionally, I created custom swag for their yearly symposium sponsored by Genentech. My client was able to make connections, build relationships and follow up for that funding ask.
Layout.
Being able to layout information, with a ton of sponsors, and still make it inviting was the task I was given. In these projects, I was able to produce a mailer to promote each (respective) festival both digitally and physically.